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Relationship Based Economic Development and Recovery Strategies for Selling Professionals

This living document provides insights to stimulate your companies economic development. Including resources to help you understand and realize the potential of your organization to ride out the wildest economic storms. Recession busting strategies successful businesses are using.

Materials

• Recession Proof your Marketing
• Best Insight for Recessionary Marketing
• More Strategies To Consider In Tight Economic Times
• Steps To Refocus On Revenue Generation
• Common Fixed Costs Cut By Hasty Managers
• Are You Still Concerned About The Economy? (Working Draft, 3 June 2003) How investing in the right relationships improves your own stability, including tips for developing those relationships.
• 9 Ways to Improve Customer Retention in a Tight Marketplace (August 2002) Strategies to keep new revenue flowing into the organization, without increasing expenses or cost of production.

Resources

• How to Retain Customers in a Slowing Economy by Mort Spiegel (Pain & Coating Industry) Customer maintenance has become a competitive advantage. Provides various aspects of CRM to consider in keeping customers.
• Development, Geography, and Economic Theory (Ohlin Lectures) by Paul Krugman (128 pages; MIT Press; 1 August 1997; ISBN: 026261135X)
• The Spatial Economy: Cities, Regions, and International Trade by Masahisa Fujita, Paul Krugman , Anthony J. Venables (366 pages; MIT Press; 2 July1999; ISBN: 0262062046)