Building Business Relationships

Are you struggling to create and keep profitable customers? Columns for Sales and Marketing Management who wants to build business relationships.
Wednesday, July 02, 2003

Blogging for public relations professionals in your company

Blog Relations - A primer. Press Access' newsletter The Scoop has an introduction to blogging for PR pros. They include references to some very interesting blogs. [PR Opinions]

Forward this link to your public relations team, it provides some practical ways to us web logs to gain media coverage for your business. In summary:

Justin Hitt teaches executives strategies to improve business relationships that can increase revenues while reducing costs of service. Publisher of Inside Strategic Relations, a twice-monthly newsletter.

11:50:33 AM    Join Newsletter

Respect customers decisions not to hear from you

Washington Post: Web Firms Choose Profit Over Privacy. ...marketers and an array of service providers expanding their collection and use of consumers' email addresses and other personal information, despite broad assurances to protect individual privacy and honor consumers' choices about how much marketing they want to receive. [Tomalak's Realm]

This happens in the business to business world too. Respect your customers decision NOT to receive communications from your company, no matter the channel. It's important to know everything you can about your customers, but use the information properly or you'll lose trust, credibility, and could end up in a law suit.

Make it very easy for prospects and customers to get out of your database, or to prevent you from trading their information to other businesses. Consider yourself entrusted with the information these individuals share with you. How do you give customers control over the data you have about them?

Justin Hitt teaches executives how to create strong business relationships that can increase profits while improving customer loyalty. To learn more about business relationships visit Inside Strategic Relations or call +1 (877) 207-3798

3:04:12 AM    Join Newsletter

Last update: 04/08/2004; 2:30:32 PM.

Home | Join Now | About Membership Program | Membership Benefits | Frequently Asked Questions | Glossary of Terms | Subject Index | Editorial Calendar | About the Center for Strategic Relations | Contact us
Center for Strategic Relations, Dept IUN,
1123 Spruce St #3123, Martinsville, VA 24115-3123

24-Hour Phone/Fax Hotline: +1 (877) 207-3798

© 2001-2023 JWH Consolidated LLC dba Center for Strategic Relations, All rights reserved. Privacy Policy. Sitemap.