Building Business Relationships

Are you struggling to create and keep profitable customers? Columns for Sales and Marketing Management who wants to build business relationships.
Thursday, July 10, 2003

Take a holistic prospective to your business

NGOs: More than flower power. Nongovernmental groups that wield nearly $1 trillion shift tactics to work with business for fair trade. [Christian Science Monitor | Top Stories]

Who should determine what you sell in your business?  Could the line of business (or specific set of product) you provide be seen as fair trade?  Organizations with strong business relationships look at their products with another persons perspective.

Often businesses partner with strategic partner, inadvertently locking out other competitors who may better serve your customers desires. Perhaps organizations you work with have questionable business practices. Small changes in the marketplace can translate to big swings in customer attitude.

Don't choose partners for your comfort, choose them for profitability and the desires of your customers. While protests are more the problems of businesses you serve down the supply chain, save you and your partners the trouble by:

Justin Hitt teaches executives strategies to improve business relationships that can increase revenues while reducing costs of service. Publisher of Inside Strategic Relations, a twice-monthly newsletter.

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