Building Business Relationships

Are you struggling to create and keep profitable customers? Columns for Sales and Marketing Management who wants to build business relationships.
Thursday, September 18, 2003

Misdirected communications harms business relationships

John Cauldwell does an extraordinary thing, he bans the use of email as a tool for internal communications. Yes, virtually forcing his 2,500 employees to work directly with each other face-to-face. He says the biggest benefit of this ban would be increased customer loyalty as staff focus more on providing better service.

(Continue ... Misdirected Communications Harms Business Relationships)

Winer, Dave. What makes a weblog a weblog? (Weblogs At Harvard Law, 23 May 2003)  Useful overview and definition of a weblog including terms. Plus biographical references to related articles.

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Productive meetings start with planning

Basics of meetings. My good friend, David Badash, noted his top three goals when planning a meeting: 1. Keep the end goal in mind ~ What are your... [robinyap.com]

Like meetings should be, David Badash's top three goals for a meeting are short and to the point. Too often meetings become proving grounds for alliances. Confusing forays between attendees send meetings into overtime. All this isn't necessary.

By establishing common meeting objectives, i.e. what does the group want to accomplish, you can turn meetings into productive collaborations. Remember, meetings are supposed to be short and to the point. Why not get right to the point?

Getting to the point is more than just staying on topic, it also means only inviting those people who are absolutely necessary to the meeting. Each attendee should have a specific contribution, if not, they should have something better to do.

How many meetings have you been to that really didn't require your presents?  How many other things could you have been doing with your valuable time?  Too often attendees don't know they can speak up and excuse themselves from meetings where they don't feel they bring any value.

After a meeting, everyone should get right back to action. You've probably seen continued discussions after a meeting, even the same issues coming up week after week. Actions should be delegated immediately after meetings with a specific time frame for completion.

So what does this have to do with business relationships?  You can focus your team with the right meetings, and make employees unproductive with the wrong meetings. Before you call a meeting, do your homework and consider these tips.

Justin Hitt helps executive build stronger relationships that can increase profits and create loyal customers. For more information visit Inside Strategic Relations or call +1 (276) 254-8747

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