Using of a common guideline helps improve clarity and consistency of your business message. I've written about the value of weblogs for the professional business to business company, now here are some guidelines to improve the content of your weblog. Consider each idea for improving relationships through the Internet with both customers and employees.
Your own style guide may vary depending on your industry, use these guidelines help you focus on improving customer relationships with each interaction. Weblogs provides a personal medium with tools for wide distribution. How are you presenting a consistent message in your use of interactive mediums?
In the dot.com build-up websites for business to business companies were consider revolutionary tools to change everything about the way we do business. Common models included enablers that reduce delays in a supply chain, low cost training resources and marketing tools. How successful has your web strategy been?
business to business sites that were the most successful for companies who ran them were sites that helped customers find resources for purchase or exchange. Not a simple brochure, but an interactive environment to find answers, do price comparisons, or technical research on a product.
The Internet reduced transaction costs and simplified the basic commerce functions, opening up huge secondary markets. These exchanges traded everything from aircraft to basic construction materials like bolts-- anything that could be shipped or provided in a packaged unit. Most often commodity materials.
A professional services exchange provides contract services between one company and another. Just like traditional bid-proposal systems, companies can find service providers or request bids for specific projects. Professional services exchanges sprung up all over the Internet, including: (the line between contract outsourcing and job search is constantly blurring)
Efforts to optimize the supply chain have pushed changes in technology, the Internet has been useful in this aspect for business to business. Vertical trade exchanges provided powerful tools to cut dollars off resource acquisition, sites included: (including some high profile company auctions)
[Ed.-- While the Internet is well suited for auction like exchanges, this type of commerce isn't always constructive for price stability and availability. Auctions sometime produce a lowest bidder mentality where quality isn't considered till after the fact.]
When you are faced with new technology, instead of implementing it for its own sake; ask questions that identify cost reductions, clearly define a return on investment, and improve your value to customers. Technology is often produced faster than it is culturally accepted, great ideas take time to adopt or work out the bugs.